4medica Leadership Team

Clinical Data Management Expertise

The 4medica leadership team draws upon significant healthcare technology, medical services, and marketing experience to passionately advocate for positive, patient-centric changes in healthcare data quality and interoperability.
It’s not just about going digital, it’s about utilizing advances in digital technology to create one centralized patient record that accurately reflects a 360-degree view of all patient data for improved patient care, communication, and operational efficiencies.

By improving the quality of health data available to providers and payers, we “can help individual health care organizations expand access to services and deliver a more effective patient and clinician experience.”

- 2021 Deloitte Global Healthcare Report

Oleg Bess, M.D.

Chairman of the Board & Chief Executive Officer

Oleg Bess, M.D., is a founder and chief executive officer of 4medica. He leads the 4medica leadership team and the company’s product development strategy across inpatient, ambulatory and other new care settings to meet demand for affordable and rapidly deployable cloud-based interoperability and connectivity solutions.
With a quarter century of healthcare experience, Dr. Bess has spent the last 20 years honing his development and leadership expertise in informatics while maintaining his 25-year-old OB/GYN practice in Los Angeles. A board certified OB/GYN physician, he is a nationally recognized gynecological and laparoscopic surgeon.
Dr. Bess is a member of several medical societies including the American Medical Informatics Association (AMIA). He earned a bachelor of science degree in zoology from Louisiana State University (LSU) and a doctorate degree at LSU Medical School Medical Center in New Orleans. Dr. Bess completed his residency in obstetrics and gynecology at LSU – Charity Hospital in New Orleans and fellowship training in laparoscopic reproductive surgery at the Society of Reproductive Surgeon/ Endoscopic Gynecologic Surgery, Center for Pelvic Health.

Gregg Church

President

Gregg Church is President of 4medica with 20-plus years of health IT experience. Since joining 4medica in 2010, Church has held rising positions leading the company to continued success in its 20-year transformational role in laboratory services, from its industry-first cloud-based integration platform to drive EHR adoption to launching innovative clinical data exchange and enterprise master patient index technologies that improve patient safety, operational sustainability and profitability for diverse healthcare organizations. He is a tireless advocate of the national need to reduce patient duplicate records across disparate systems to less than 1 percent.
Church represents 4medica in championing reform initiatives that achieve health IT interoperability, a nationwide patient identifier and matching standardization strategy, and the Clinical Lab 2.0 global movement to redefine laboratory value.
Church regularly speaks and hosts roundtables at regulatory and industry conferences, events and public policy think tanks involved in shaping the framework for patient identification and matching, such as: PEW Charitable Trusts’ Patient Demographic Expert Group, AHIMA, ONC, GAO, HIMSS, SHIEC, eHealth Initiative and Foundation (eHI), the State Healthcare IT Connect Summit, Connecting Michigan for Health Conference, Executive War College and Lab Quality Confab.
Church earned a bachelor of science degree in marketing and a bachelor of music degree from the University of Colorado in Boulder.

Amy Muradyan, MBA

Chief Financial Officer

4medica’s Chief Financial Officer, Amy Muradyan, brings 20+ years of experience in finance and accounting. Prior to joining 4medica, she focused on developing financial strategy and business plans for established businesses needing reorganizing or startups needing a strong base. Her work has included recognizable large advertising campaigns for Hilton Hotels, Toyota Prius, United Airlines, American Airlines, Hershey Chocolate, and other known brands where image and customer awareness must be elevated and maintained.
Amy has earned a B.S. in accounting from Woodbury University and an executive MBA from Loyola University. Her education combined with her work experience has given Amy a unique experience into the world of international business and creative technical industries. The biggest obstacle in any business is taking care of the technical complications, and Amy excels at tackling those problems while keeping the company’s creative vision intact.

Muthu Kuttalingam, MBA

Senior Vice President of Product Development and Technology

An IT industry veteran with over 25 years of experience, Mr. Kuttalingam brings to the Senior Vice President of Product Development and Technology role a deep knowledge of global information systems management, Software Development Life Cycle (SDLC) process improvements, cloud native and distributed software architecture, design and development, and business-to-business (B2B) systems integration. Additionally, his expertise includes building and managing software teams across diverse industries such as healthcare, financial, pharmaceutical and biotech.
Mr. Kuttalingam earned a bachelor’s degree from India-based Birla Institute of Technology and Science; a master’s degree from Louisiana Tech University, Ruston, Louisiana; and an MBA degree from the Thunderbird School of Global Management in Glendale, Arizona.

Alex Kasman

Vice President of Lab Technology/Compliance Officer

Mr. Kasman has over 30 years of experience in systems planning, application development and system integration across financial, healthcare and telecommunications industries. He is one of the original founders of 4medica. His current responsibilities include integration between disparate healthcare systems and security & privacy of information stored in computing environments.
Mr. Kasman received a MS in Computer Science from CSUN, and a BS in Mathematics and Computer Science from UCLA.

Daniel Luchterhand

Sales Area Vice President - West

Mr. Luchterhand is an accomplished professional serving as the Area Vice President of Sales at 4medica. With seven years of clinical experience in medical imaging and two decades of expertise in healthcare sales, Daniel possesses a unique blend of industry knowledge and sales acumen. Prior to joining 4medica, Daniel was a National Vice President of Sales at Cedaron Medical and Change Healthcare.

Throughout his career, Daniel has specialized in various areas including medical devices, imaging, information technology, analytics, artificial intelligence, software as a service, and cloud-based solutions. His understanding of these domains enables navigation of complex healthcare landscapes and providing innovative solutions to healthcare providers.

Daniel holds a master’s degree in healthcare administration and a bachelor’s degree in health systems management. Daniel’s commitment to improving provider healthcare and patient outcomes is evident in his relentless pursuit of cutting-edge technologies and transformative solutions.

With a track record of leading successful sales teams, driving sales growth, forging strategic partnerships, and fostering strong client relationships, Daniel continues to make a significant impact in the digital transformation of healthcare with 4medica.

Joe Gentile

Area Vice President of Sales - East

Mr. Gentile is a highly accomplished and results-driven executive with extensive experience in the healthcare technology industry. With a proven track record of success, he has held leadership roles at prestigious companies including GE Medical, Merge, and Zelis. Currently serving as the Senior Vice President of Sales, Joe has been responsible for driving revenue growth, establishing strategic partnerships, and delivering exceptional customer experiences.

Throughout his career, Joe has demonstrated exceptional leadership skills and a deep understanding of the healthcare landscape. At GE Medical, he successfully led a team of sales professionals, driving revenue growth by leveraging innovative technology solutions to meet the evolving needs of healthcare providers. His expertise in developing and executing effective sales strategies resulted in significant market share expansion and increased customer satisfaction.

As Vice President of Sales at Merge, Joe played a pivotal role in the company’s success, leading the sales team to exceed revenue targets consistently. He spearheaded initiatives to penetrate new markets and expand the company’s client base, positioning Merge as a leading provider of healthcare technology solutions. Under his guidance, the organization experienced exponential revenue growth, earning industry recognition for its cutting-edge products and services with an acquisition by IBM Watson for $2.1 billion

Joining Zelis as Senior Vice President of Sales, John brought his wealth of experience and visionary leadership to revolutionize the company’s sales operations. He implemented a comprehensive sales strategy focused on optimizing customer acquisition and retention, resulting in accelerated revenue growth and enhanced market positioning. By fostering strategic alliances with key stakeholders, John played a pivotal role in driving Zelis’ transformation into a market leader in healthcare technology solutions.

Joe holds a bachelor’s degree in liberal arts from Pennsylvania State University, he is an avid golfer along with being an accomplished amateur chef.

Brian Wikle

Director of HIT & Public Health

With 38 years of sales and management experience on the national level, Brian’s experience has focused on health IT consulting, data quality and management as well as government relations. As a Director of HIT & Public Health, Brian supports the Provider and HIE community. In his current role he also works with all State agencies as well as Population Health agencies to drive better community health outcomes using all data sources to provide better data analytics.
As of today, Brian is a member of several organizations such as the World Trade Center-Indianapolis and representing 4medica with Civitas and HIMSS. He holds a degree in Communications from Ball State University and a Master of Communication from Butler University.

Kim Storfer

Director of Health Data Quality Consulting

Kim Storfer has over 20 years of experience in healthcare data management including data source onboarding. As Director of Data Quality Consulting, Kim leads initiatives assisting clients, including accountable care organizations (ACOs) and health information exchanges (HIEs), streamline the company’s Health Data Quality Management and Interoperability Solutions. She further addresses the healthcare market’s accelerated demand for integrating and normalizing multiple disparate data sources into a single clinically structured patient-centric record through the 4-step 4medica Health Data Quality Consulting program.

Gregg Church

President

Gregg Church is President of 4medica with 20-plus years of health IT experience. Since joining 4medica in 2010, Church has held rising positions leading the company to continued success in its 20-year transformational role in laboratory services, from its industry-first cloud-based integration platform to drive EHR adoption to launching innovative clinical data exchange and enterprise master patient index technologies that improve patient safety, operational sustainability and profitability for diverse healthcare organizations. He is a tireless advocate of the national need to reduce patient duplicate records across disparate systems to less than 1 percent.
Church represents 4medica in championing reform initiatives that achieve health IT interoperability, a nationwide patient identifier and matching standardization strategy, and the Clinical Lab 2.0 global movement to redefine laboratory value.
Church regularly speaks and hosts roundtables at regulatory and industry conferences, events and public policy think tanks involved in shaping the framework for patient identification and matching, such as: PEW Charitable Trusts’ Patient Demographic Expert Group, AHIMA, ONC, GAO, HIMSS, SHIEC, eHealth Initiative and Foundation (eHI), the State Healthcare IT Connect Summit, Connecting Michigan for Health Conference, Executive War College and Lab Quality Confab.
Church earned a bachelor of science degree in marketing and a bachelor of music degree from the University of Colorado in Boulder.

Amy Muradyan, MBA

Chief Financial Officer

4medica’s Chief Financial Officer, Amy Muradyan, brings 20+ years of experience in finance and accounting. Prior to joining 4medica, she focused on developing financial strategy and business plans for established businesses needing reorganizing or startups needing a strong base. Her work has included recognizable large advertising campaigns for Hilton Hotels, Toyota Prius, United Airlines, American Airlines, Hershey Chocolate, and other known brands where image and customer awareness must be elevated and maintained.
Amy has earned a B.S. in accounting from Woodbury University and an executive MBA from Loyola University. Her education combined with her work experience has given Amy a unique experience into the world of international business and creative technical industries. The biggest obstacle in any business is taking care of the technical complications, and Amy excels at tackling those problems while keeping the company’s creative vision intact.

Alex Kasman

Vice President of Lab Technology/Compliance Officer

Mr. Kasman has over 30 years of experience in systems planning, application development and system integration across financial, healthcare and telecommunications industries. He is one of the original founders of 4medica. His current responsibilities include integration between disparate healthcare systems and security & privacy of information stored in computing environments.
Mr. Kasman received a MS in Computer Science from CSUN, and a BS in Mathematics and Computer Science from UCLA.

Daniel Luchterhand

Sales Area Vice President - West

Mr. Luchterhand is an accomplished professional serving as the Area Vice President of Sales at 4medica. With seven years of clinical experience in medical imaging and two decades of expertise in healthcare sales, Daniel possesses a unique blend of industry knowledge and sales acumen. Prior to joining 4medica, Daniel was a National Vice President of Sales at Cedaron Medical and Change Healthcare.

Throughout his career, Daniel has specialized in various areas including medical devices, imaging, information technology, analytics, artificial intelligence, software as a service, and cloud-based solutions. His understanding of these domains enables navigation of complex healthcare landscapes and providing innovative solutions to healthcare providers.

Daniel holds a master’s degree in healthcare administration and a bachelor’s degree in health systems management. Daniel’s commitment to improving provider healthcare and patient outcomes is evident in his relentless pursuit of cutting-edge technologies and transformative solutions.

With a track record of leading successful sales teams, driving sales growth, forging strategic partnerships, and fostering strong client relationships, Daniel continues to make a significant impact in the digital transformation of healthcare with 4medica.

13160 Mindanao Way
Suite 350 Marina Del Rey,
CA 90292
T: 866.998.4440
T: 424.289.2500
F: 310.695.3398
Customer Support: support@4medica.com
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